Consumer Personas

Personas are useful when:
01

Your team wants to know where to reach its consumers online, given the fragmented viewing habits of consumers.

02

Your team wants to understand how its consumers are similar to or different from those of key category competitors.

03

A new brand has entered the category and your team wants to understand how its consumers are similar to or different from your consumers.

04

Your team wants to identify influencers who resonate with your consumers or with consumers of competitive brands.

EPiQ’s Consumer Persona study can provide rich demo and media information to provide answers WHILE decision-makers are finalizing marketing plans:
$15k Cost

per comparison group

5000+

consumer sample size

To get more information on research details and reporting options, email us at EPiQ@insights.epandcompany.agency

Sample Report Output

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