In a category dominated by price tags and forgettable promos, Havertys needed to break free from the sameness—and say something their competitors couldn’t.
Havertys doesn’t just sell furniture. They furnish happiness.
We repositioned Havertys around what truly sets them apart—craftsmanship, personalization, and joy—and used those pillars to build a brand platform that makes the furniture shopping experience feel as meaningful as the home it’s for. By leaning into their legacy while refreshing their voice, we helped Havertys say something bold and true: it’s not just about what you buy—it’s about how it makes you feel.
Consumers are 63% more likely to say shopping for furniture is more stressful than rewarding.
EPiQ delivers actionable insights at the speed of culture, through primary research, data analysis and a creatively driven POV to help better connect with our consumers and break from the cloud of competitors. For Havertys, we utilized our proprietary process to discover key insights about our customers that helped us understand what motivates them and what uniquely sets Havertys apart from their competitors.
