How do you convince a 135-year-old furniture brand they don’t actually sell furniture?

Say something that our competitors can’t. Then stand behind it.

Simple, right? Not so fast. The furniture category is wall to wall (pun intended) with forgettable promotional messaging. Havertys decided enough was enough.

Few companies in the furniture industry care about quality, personalization, and service, but none care about them at the level Havertys does. Embracing these brand pillars created the perfect formula to inject some happiness back into the furniture shopping experience. And that’s exactly what we set out to do.

A grandfather holding a baby
Lift in Purchase Intent
Increase in Brand Awareness
Consumers are 63% more likely to say shopping for furniture is more stressful than rewarding.

Creative Insights

EPiQ delivers actionable insights at the speed of culture, through primary research, data analysis and a creatively driven POV to help better connect with our consumers and break from the cloud of competitors. For Havertys, we utilized our proprietary process to discover key insights about our customers that helped us understand what motivates them and what uniquely sets Havertys apart from their competitors.

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Kat Shafer

Chief Client Officer

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