Denny’s was a beloved legacy brand, but they were serving far too many early bird specials. In other words, their loyal customer-base was limited to an aging population and they were losing relevance in an already-declining category.
People aren’t just hungry for pancakes—they’re hungry for connection. And if there’s one thing Denny’s knows, it’s how to welcome everyone, of every age, to the table.
We turned America’s Diner into a cult internet brand with a cross-generational following. To get people tweeting and eating @Denny’s, we reimagined the brand’s purpose and personality and went beyond the booth to meet people where culture lives online. Ultimately, showing the world that Denny’s doesn’t just feed bodies; they feed minds and souls, too.
