Be Good To You

Planet Oat believes that you should never have to settle for less when it comes to your oatmilk choice. Because where Planet Oat is concerned, the most delicious plant-based foods don’t have to be boring. And they don’t have to be bad. They can prioritize things like rich, creamy taste and high-calcium, low-sugar nutrition, too. So when the world started to forget that superior oatmilk checks all the boxes, we set out to remind them — by building belief around the fact that Planet Oat makes great-tasting, nutritious oatmilk. With our new broadcast and social campaign, we’re diving into the mind of the everyday consumer to help audiences see that you don’t have to compromise when Planet Oat is in your cup (or bowl.) Thanks to the brand’s commitment to taste and nutrition it’s easy to be “Be Good to You.” And everything you desire.

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Kat Shafer

Chief Client Officer

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