Bold Flavor, Bold Moves

There are fish sandwiches, and then there's the Bojangler — the best tasting, boldest fish sandwich in the sea. Launching an LTO with this much flavor deserves more. Insert EP+Co with the Bold Flavor, Bold Moves campaign to highlight the uniqueness of the Bojangler, because it's the only fish sandwich splashed with Bo's Famous Seasoning. Which means it's time to make people rethink how bold a fish sandwich can be. We launched in broadcast with a spot produced 100% in house, featuring a fully-crafted dock for fishing out Bojangler sandwiches.

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Kat Shafer

Chief Client Officer

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