Bojangles Brings Back the Bojangler

After a long "off" season, Bojangles brought back their legendary Bojangler Fish Sandwich and what better way to reintroduce the offering than with the launch of the "Bojanglure." In this light-hearted social play, EP+Co captured a sit down with one of its resident anglers to unbox the famous Bojanglure — a custom-made fishing lure shaped in the form of a Bojangler sandwich. From the lure and tackle box, to the talent and footage, everything was built and produced in-house at EP+Co.

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Kat Shafer

Chief Client Officer

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