We threw a parade to celebrate Cinnamon Toast Crunch Churros cereal! With a marching band, street vendors, and giant parade balloons, we set the stage to showcase the new Churros cereal — and of course, the Churromojis themselves. Working from the established Cinnaverse back story, EP+Co concepted and wrote this spot, collaborating with the expert animators at CHRLX to bring it to life in a fun and beautiful mix of 2D and 3D animation. After the launch of Churros spot, we headed back into the Cinna-Kitchen to help also unveil the latest flavor combination with the new Cinnamon Toast Crunch Chocolate Churros.