We're Still Here

While other brands played up feelings of fear and worry associated with the pandemic, Denny's decided to take a different approach. Instead of soft music and tugging at heartstrings, Denny's let their consumers know that they’re still here, working hard day and night to stay true to their purpose — to bring people safely together over great food. It captured the pride and tenacity that Denny's feels not only about the food they make, but about the people they serve. The campaign launched with a 15 second TV spot and was supported online with several videos that further detailed all the steps Denny's is taking to safely get their consumers the food they love during the pandemic.

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Kat Shafer

Chief Client Officer

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