Havertys: Priorities

Heading into the most important sales weekend of the year, which also fell during the height of COVID-19, Havertys and EP+Co collaborated on work that helps keep furniture in perspective. The crux of the Priorities campaign is that, of course, your home furnishings should be well made, stylish and fairly priced, but Havertys customers have higher aspirations. They're seeking a sense of sanctuary. By weaving a strong quality and sales message with authentic lifestyle cinematography, Havertys was able to sell not just furniture, but the life lived while enjoying it, too.

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Kat Shafer

Chief Client Officer

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