Mowers Are Not Toys

How do you educate homeowners about the importance of mower safety and keeping kids safe this Spring? You tap the toys that have been through it all out there in the yard and use them to deliver a family-friendly message. Produced in collaboration with award winning filmmaker and stop-motion director David Brooks, our “Mowers Are Not Toys” spot for the Outdoor Power Equipment Institute, representing more than 100 power equipment manufacturers and suppliers, is informative enough to make an impact and engaging enough to break through. Seamlessly combining live action and stop-motion, the work is a result of smart concepting and a deep commitment to the highest quality creative.

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Kat Shafer

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