EP+Co Checks Into the El Royale

At the famous El Royale, nothing is as it seems. And Bad Times at the El Royale, the latest genre-bender from writer/Director Drew Goddard, is every bit as mysterious as its (fictional) namesake. Our challenge: How can you get fans interested in a completely original story without revealing too much of its mysteries? Through world-building cutdowns, mysterious cinemagraphs, and some good ol’ fashioned starpower, we let audiences check in at the El Royale long before opening night. Our in-house FX team created a suite of cutdowns and moody cinemagraphs highlighting the incredible atmosphere and the star-studded cast of the film. With unique content featuring the film’s stars, we could galvanize their audience in an organic way without revealing too much about their characters in the film.

Designed to drive brand awareness and donations toward a great cause, the #ZenPose challenge launched online and across social channels on National Ocean Conservation Day—and starred Danny McBride. After proclaiming his love for the ocean in a way only McBride would, the Charleston-based celebrity invited audiences to share their love for the sea, yoga and ZenWTR by striking a pose and sharing it on social media. For every post tagged with the #ZenPose challenge, ZenWTR donated $1 to ocean conservation.

Thanks to the help of A-listers like Khloe Kardashian, Ellen Degeneres, Zoe Saldana, Jessica Chastain, Paris Hilton and the Foster sisters, the campaign successfully got people everywhere excited to play a role in saving the ocean.

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Kat Shafer

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