John Deere: How We Handcrafted A Custom Font

John Deere's 2022 Turf campaign is all about making the most of your land in your own unique way. So to reflect that sentiment, we crafted a one-of-a-kind typeface for the brand.

This visually stunning font was handcrafted with real ink and brushes, then digitized with multiple variations for each letterform, so that when typeset the text has more natural-looking variations that are akin to handwriting. This custom typeface felt like a natural finishing touch to a campaign rooted in personalization and personality, as it was all executed at our in-house production studio, CoLab.

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Kat Shafer

Chief Client Officer

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