Denny’s Diner finds the social sweet spot

Just like the physical diner, Denny’s social channels were always on and serving up content 24/7. By keeping a pulse on trending and real-time conversations, we developed an authentic brand voice — talking to our followers instead of talking at them. Tapping in to memes, using relevant language and having a fine-tuned POV on cultural events allowed us to engage new audiences without excluding or alienating our existing followers.

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Kat Shafer

Chief Client Officer

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