Younger generations were ditching America’s Diner. Denny’s needed to redefine their brand positioning and reach new consumers.
Denny’s is a place for the people. All people.
We found countless ways to bring communities together and do what Denny’s does best, feed people. For example? When we saw DJ Pryor chatting with his son Kingston in a video that broke the internet, we thought, “those two would put a booth to good use,” and remind the world where deep connections happen: over pancakes. We invited the duo on down to Denny’s for a Grand Slam and a Jr. Grand Slam, just in time for father’s day. Guess you could say cultural piggybacking is one of our specialties. 😏
