Since the dawn of time, QSR brands have warred over who can claim the best chicken sandwich, but only one can reign victorious. And we needed to tell the world that it’s Bojangles.
Only Bojangles makes a chicken sandwich so good, even a chicken would eat it.
We introduced the world to Larry. More than a brand character, this little guy is a metaphor—for the fact that once you lay eyes on Bojangles’ chicken, you’ll do anything to get your hands (or wings) on it. And he was created entirely in-house.
From beak to tail, and every feather in-between, our team of animators brought Larry to life using computer-generated imagery and a whole lot of skill—the kind of skill it takes to give one animated chicken around 1.8 million (yes, million) hairs, 23,150 feathers, 53 bones and 107 joints, all of which work together to make Larry's every move look remarkably real. Bagock.
