93% of our time here on earth is spent indoors, with screens sucking the life from our very souls.
Life happens out there. And Nature Valley makes it possible.
We told people the Truth, plain and simple, with a new brand platform that repositions nature as an accessible, energizing part of daily life. Through three national spots filmed in the Redwood National Park, the campaign celebrates the beauty of the outdoors while showing how Nature Valley helps people connect with it, one snack and one shared moment at a time.
