Oui by Yoplait Launches the “Tastes Like 5 oz of France” Campaign

Every time you sit down with Oui, you’re adding 5 oz. of France to your day. It’s a chance to slow down and let your mind wander to a place where life is a bit more carefree, even if only for a few minutes.

Produced 100% in-house using EP+Co’s Virtual Video Village (V3) Production

With the help of EP+Co’s CoLab team and Taylors Mill production space, EP+Co built two uniquely beautiful sets — perfect for indulging in Oui yogurt. Our clients joined the shoot via V3, allowing us to effectively work, communicate and review footage as we would on a “typical” shoot. While we missed the bonding that comes on a typical on-set experience, V3 was the next best thing!


The campaign launched on broadcast, then extended into supporting print and social executions.

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Kat Shafer

Chief Client Officer

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