Consumers tend to see yogurt as a means to a tummy-filling end. Aka, the incredibly competitive category is all functional, no fun. And we needed to give Oui the upper, more differentiated hand.
Everyone craves escape. And in a world that rarely slows down, just one bite of something delicious can feel like a vacation.
We positioned Oui as an everyday indulgence—showing how a single jar can send you on a small but meaningful journey, no passport needed. Très intelligent!
With the help of EP+Co’s CoLab team and Taylors Mill production space, EP+Co built two uniquely beautiful sets — perfect for indulging in Oui yogurt. Our clients joined the shoot via V3, allowing us to effectively work, communicate and review footage as we would on a “typical” shoot. While we missed the bonding that comes on a typical on-set experience, V3 was the next best thing!
The campaign launched on broadcast, then extended into supporting print and social executions.
