The financial industry is smart, sure—but it’s also cold and confusing. Morgan Stanley needed a way to feel more relatable without having to dumb themselves down for those of us who aren’t Warren Buffet.
People want financial insights. They just don’t want to hear things like, “there’s a high-beta, tax-efficient, inflation-hedged asset allocation strategy designed to optimize your liquidity profile across a diversified capital stack.” ‘Cause who would?
We put Morgan Stanley’s experts front and center in a series of micro-films that talked with people, not at them. Straight to camera. Straight to the point. No pretense, just perspective. Produced 100% in-house, the campaign delivered 25 pieces of content that boosted followers, favorability, and proved financial advice can be both brainy and human.
