We Are Morgan Stanley

The Problem: 

The financial industry is smart, sure—but it’s also cold and confusing. Morgan Stanley needed a way to feel more relatable without having to dumb themselves down for those of us who aren’t Warren Buffet. 

The Truth: 

People want financial insights. They just don’t want to hear things like, “there’s a high-beta, tax-efficient, inflation-hedged asset allocation strategy designed to optimize your liquidity profile across a diversified capital stack.” ‘Cause who would?

How We Built Belief: 

We put Morgan Stanley’s experts front and center in a series of micro-films that talked with people, not at them. Straight to camera. Straight to the point. No pretense, just perspective. Produced 100% in-house, the campaign delivered 25 pieces of content that boosted followers, favorability, and proved financial advice can be both brainy and human.

24
PP
Increase In Brand Favorability
219
%
Increase In Social Media Followers

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