Say something that our competitors can’t. Then stand behind it. Simple, right? Not so fast. The furniture category is wall to wall (pun intended) with forgettable promotional TV spots. Havertys decided enough was enough.
When we looked at the mindset of consumers as they traversed the furniture shopping process, we found they were 63% more likely to say that furniture shopping was more stressful than rewarding. We knew immediately this was something Havertys was uniquely poised to solve.
Few companies in the furniture industry care about quality, personalization, and service, but none care about them at the level Havertys does. Embracing these three pillars created the perfect formula to inject some happiness back into the furniture shopping experience. And that’s exactly what we set out to do.
It didn’t take us long to realize that our job was bigger than selling furniture. We needed to tell the world who we are, that Havertys isn’t just in the furniture business. We needed to tell the world that, beyond any fabric or finish, what Havertys truly cares about is furnishing happiness. The ‘We Furnish Happiness’ campaign was born.
Over the course of 5 days filming in and around Atlanta, we created 19 broadcast spots and 36 digital/social videos that use memorable characters to feature the personification of the Havertys core difference: Quality, Personalization & Service.