There’s a clause in the 13th Amendment that allows slavery to be used as punishment for crime—and Worth Rises is working tirelessly to change it. We partnered with the activist organization to drive awareness around the exception, and give audiences multiple opportunities to take action against it, with our multimedia campaign, “Except for Me.”
Comprising a social media series of 13 films, designed to bring forward the faces, voices, and stories of 13 previously incarcerated people, and an experiential art installation, the campaign strategically launched around several key dates significant to the cause.
Beginning on Labor Day, and for the following 12 days, Worth Rises shared one of the 13 films on their social channels. Then, on Constitution Day, as America celebrated the most powerful grant of rights for its citizens, EP+Co joined Worth Rises for a public event in Philadelphia to install our “Except” wall.
Built by EP+Co, the 20' art display featured the word “Except” made up of mailable postcards, allowing attendees to contact Congress members and urge support for the Abolition Amendment.
When all was said and done, we saw results: After having only two for months, eight more Republicans signed on to back the Abolition Amendment, making it meaningfully bipartisan. And in November’s Midterm elections, four states voted to say: no slavery, no exceptions.