Old El Paso Presents: The Taco Boy

Old El Paso believes that America deserves only the finest game day food, but hot dogs have had a grip on homegating and tailgating events for far too long. So for football season 2023, we helped the taco tackle the problem by reimagining the greatest sports movie of all time: “The Waterboy.” With Frank Coraci, director of “The Waterboy,” and the Watt brothers, the movie’s three biggest fans in the NFL, we pulled together “The Taco Boy:” one high-quality campaign that inspires people everywhere to trade their boring buns for So. Many. Pasobilities.

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Kat Shafer

Chief Client Officer

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