Old El Paso was once the heavyweight champ of the taco aisle, owning nearly 40% of the category and winning hearts with easy, tasty meals. Then came delivery apps—flashy, overfunded, 13x louder and getting all the credit for convenience. As a result, tacos got boxed into Tuesdays alone.
Tacos don’t just make Tuesdays better—they make everything better and everyone happier. They’re especially good for getting the party started on occasions like game day.
We freed tacos from Tuesdays and repositioned Old El Paso as the number one watch party food.
