Farm Rich: World Cup Mozzball
In a summer jam-packed with high-stakes international soccer tournaments, standard snack ads just were not going to cut it for Farm Rich. Knowing that real fans care just as much about friendly watch-party rivalries as what sits on the coffee table, we skipped the CGI and had CR8 hand-build The Mozzball Table, a fully playable foosball table featuring 26 mozzarella-stick players. By pitting snackers head-to-head for “The Marinara Cup” and giving the custom table away on social, we turned casual game-day hosting into a delightfully chaotic, must-see event.
The Problem
During a massive summer of major international soccer tournaments, brands are fiercely competing for the attention of sports fans. For a retail snack brand like Farm Rich, the challenge is standing out in a crowded marketplace and finding a culturally relevant way to position its products as the ultimate choice for at-home game-day entertaining. Traditional advertising isn't enough to capture the true spirit of these watch parties; the passion, the rivalry, and the camaraderie.
The Insight
True sports fans don't just watch the game; they live it through friendly competition and shared experiences with friends. Watch parties are fueled by two equal passions: the excitement on the screen and the snacks on the table. To truly connect with these fans, we needed to merge the competitive spirit of the tournament with the love of crowd-pleasing snacks, turning ordinary game-day hosting into an extraordinary event.
How We Solved It
We brought the competition and the snacks together by creating The Mozzball Table, a fully playable, custom foosball table featuring 26 players modeled after Farm Rich’s iconic mozzarella sticks.
Rather than relying on CGI, EP+Co’s in-house production arm, CR8, physically fabricated the one-of-a-kind, hand-crafted table from scratch, building on their history of real-world builds like the Frigidaire Pizza Mobile.
To launch the campaign, we captured the chaotic spirit of the game in a lighthearted sizzle film where snackers go head-to-head for "The Marinara Cup," spinning, scoring, and occasionally losing a player to an untimely bite. We then drove massive fan engagement by turning the table into the ultimate prize, launching an Instagram social giveaway (@farmrichsnacks) to give one lucky winner the ultimate game-day showpiece for their own home.
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