There’s More to Carrie Underwood. And There’s More to BODYARMOR LYTE.

There’s a lot that goes into being mega-star Carrie Underwood. So much that even all-NBA player James Harden is impressed. And with BODYARMOR LYTE there to fuel her, Carrie Underwood takes on a life of fitness and so much more.

To launch BODYARMOR LYTE, we wanted our audience to feel the relentless intensity of a single day in the life of Carrie Underwood, capturing the benefit of a brand made to be more than your average sports drink.

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Kat Shafer

Chief Client Officer

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