ZenWTR was ready to launch their #ZenPose Challenge to drive awareness and donations for ocean cleanup, but in a sea of social campaigns, it needed to make a splash.
People don’t just support causes. They rally behind brands that show up with heart, humor, and something real to say.
We kicked off the #ZenPose Challenge and made Danny McBride the spokesperson. ‘Cause his love for the f*cking ocean is impossible to ignore.
The #ZenPose challenge launched online and across social channels on National Ocean Conservation Day. For every post tagged with the #ZenPose challenge, ZenWTR donated $1 to ocean conservation.
Thanks to the help of A-listers like Khloe Kardashian, Ellen DeGeneres, Zoe Saldana, Jessica Chastain, Paris Hilton and the Foster sisters, the campaign successfully got people everywhere excited to play a role in saving the ocean.
